You are here because you enjoy a simple yet remarkable aesthetic, so I compiled a few brands you might like as well. Here, you will discover my top 10 minimalist brands. Characterized by sobriety, with the intent to favor materials over prints, to prefer quality to striking visuals, the fashion of the minimalist always has its effect in every outfit.
1. AURORE HAVENNE
Let’s no be modest here, I created my brand because I wanted jewels that I could wear with every outfit, for many years. I am thriving for this everyday, so here I am, number 1 on my list! I want my timeless jewellery to promote inclusiveness in society. That's why I want to create jewellery that can be enjoyed by everyone. I pay close attention to the materials I work with, such as Fairmined silver or gold. With the same aim of responsibility and traceability, I have also turned to lab-grown diamonds.
2. THE FRANKIE SHOP
When native Française-turned-New Yorker Gaëlle Drevet founded the brand, she did so with the intention of serving women like herself— who believe feeling good means looking like themselves. Women who didn’t necessarily subscribe to the codes and cuts of most clothes designed for them. Real women with real lives and an unapologetic sense of self. Modern and timeless, cosmopolitan and universal, done and undone, Paris and New York, masculin-féminin… Frankie does it all and for everyone. In 2022, they launched their men's and unisex lines, reaffirming their inclusive ethos and irreverent role in the global fashion marketplace.
3. PIXIE MARKET
Pixie Market offers chic and affordable ready-to-wear inspired by the latest fashion trends. With a focus on an elevated design, their minimalist pieces fit easily into your wardrobe season after season. Founded in New York in 2006 by Magda Pietrobelli, Pixie Market is an American company, manufacturing its designs in Seoul, South Korea and Los Angeles, California. The brand is committed to dissecting every part of its business process and making the necessary changes to minimize its environmental impact and promote sustainable fashion through its own pixie market label. Work in progress.
4. YOUNG FRANKK
Young Frankk is a contemporary jewelry line founded by Christine Young, an artist turned jewelry designer and proud first generation Korean American. Trained as a painter, Young was drawn to jewelry as she experimented with new mediums, creating pieces of wearable art that culminated in a cohesive collection. Young Frankk values transparency, gravitating towards considered designs with minimal environmental impact. Designed for the conscious and independent, each piece is crafted with intention in recycled or recyclable materials, working exclusively with local manufacturers and suppliers. Made unique by each wearer, the pieces become elements of self-expression and creativity. Modern accents of personal style for the self-possessed.
5. POLÈNE
Polène is a Parisian leather goods house created in 2016 by a sister and two brothers. Inspired by designers such as Madeleine Vionnet, Mariano Fortuny or Madame Grès, the work of the fold is regularly at the heart of the collections to sublimate the malleability of the leather and reinforce the sculptural side of the pieces. Organic and clean lines bring elegance and softness to leather goods. Demanding designers and passionate about excellent know-how, they value craftsmanship through their collections made by hand in Spain.
6. AJE
Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool.
As pioneers of Australia’s quintessential coastal to urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities. Aje is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes. Endlessly curious, the team experiments with Aje’s signature use of volume and proportion, tailoring and fabrication to honour the brand’s heritage, whilst forever evolving it forward.
7. COS
« Buy better, keep forever » this is the brand slogan. Beyond a season, a trend, a moment, towards a more sustainable world. Discover a destination dedicated to progress. COS wants to share the whole story; the beginning, middle and beyond of everything they make and craft. From every new innovative material to the suppliers they work with. Beyond their collections, within their production chains and through their community. Because we all know that the best fashion isn't about the surface. It goes way beyond.
8. THE ROW
The Row was established in 2006 by Ashley Olsen and Mary-Kate Olsen. Focusing on exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature. The Row’s collections also explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality. Minimalist and timeless, their pieces will sublimate your everyday outfits for a chic and relaxed look.
9. TALJÉBELTS
The brand Taljé Belt was founded by influencer Anouk Yve Bos. The brand of minimalist belts made in the Netherlands wants to convey a more sustainable image of fashion. The designer sees the belts as a piece of jewellery that finishes the look. Indeed, there is a selection of qualitative and elegant belts that will mainly target the modern multi-stained woman. That's why she wants to create timeless pieces that will be missing from a timeless wardrobe.
10. TOTEME
Toteme was founded by Elin Kling and Karl Lindman in 2014. The brand, based in stokhlom will create a world with a singular aesthetic. Indeed, the wish is to create strong pieces with a clear point of view and DNA. The creations will be thought out in order to propose precise looks. The brand wants to define a precise dress code with a modern uniform and a distinct design. The collections will be studied in order to build up a wardrobe that lasts over time. Here too, the aim is to convey an image of sustainable fashion with meticulous craftsmanship and high quality fabrics.
